Our main goal is to reach the younger generation with the new spot and music.
Campaign goal
With the renewal of the extremely successful campaign launched two years ago. We focus on our innovative brand this time on the young target group and to communicate a uniquely wide range of products.
Creative concepction
The values that are important to the young generation: the freedom of conscious choice and the search for new ways, are reflected in the dynamic and spectacular scenes, while the music and lyrics further shade the take on the brand message.
In addition to television and radio, other elements of the campaign run on FB, Insta, YT surfaces and public areas from September.